Getting to Know the PRESTO – #4 – Down Periscope: PRESTO goes underwater to detect submarines

We’ve always felt that the PRESTOs seem like military gear.  Whether it’s their army green casings, their utilitarian bulk or their striking resemblance to the machines you see people frantically shouting distress calls and orders into during epic battles in movies about WWII, they have always seemed to us to be battle-ready.

From recorders to radar

We’re only doing battle with the sounds of sirens and some light weather concerns when we take our PRESTOs out these days, and (knock wood) we’re yet to have to send out a serious S.O.S. from a shoot, but during WWII, the company’s technology really was employed for missions of a life-or-death nature.

Can you hear me now?

In the early 40s PRESTO landed defense contracts to develop and manufacture military technology.  Their expertise in crafting durable and portable sound equipment made PRESTO uniquely qualified to build radar rigs and navigation gear for the U.S. Navy.  And their proximity to the New York harbor made them ideal for the job of installing submarine-detecting sonar rigs to protect the city’s substantial naval reserves.

PRESTO wins the pennant

Their contributions to the war effort did not go unnoticed.  PRESTO was awarded the prestigious Army-Navy “E” Award, an honor presented to a company during World War II for excellence in production of war equipment. PRESTO’s plant got a pennant to hang, and each and every one of the employees in the plant at the time the award was earned was given an emblem.  Then it was time to get back to the music.

Another kind of award for valor

Getting to know the PRESTO – #3 – Lucky atomic number 13, Acetates are hardcore

The shiny black surfaces of our blank acetates are mesmerizing.  It’s easy to get stuck staring into one fresh out of the box.  Fact is, though, as stunning and profound as the acetate is, it’s only skin deep.  The core of these records is solid aluminum.

If you set the tension on the PRESTO’s cutting head incorrectly, you run the risk of your needle slicing straight through the acetate layer and hitting the aluminum core. Not only will the recording become unusable, but you will also waste your (expensive) needle.

Core Strength

During World War I & II, aluminum was essential for building airplanes, ships and weapons.  This demand for raw elemental resources came at the height of PRESTO popularity, when the demand for recordings of American folk culture was also starting to take hold.  So the PRESTO company offered an incentive program for broadcast companies and recording studios that were dealing with huge quantities of lacquer discs.  The company would pay $.15 per used disc when they were returned in bulk.  While it kept the company out of competition with the government over aluminum, this offer also led to the destruction of thousands of recordings from the 1940s.

But you can’t make airplanes out of glass.

Aluminum